A) Demographic Information.
For some activities, your handset may transmit certain geographic information or information regarding you, your mobile device or location to the Company. The Company may use that information to generate aggregate statistics about our user community and may provide that information to advertisers and other parties with whom we have a business relationship. In addition, the Company may use any such information for security, system integrity (the prevention of hacking, cheating and other improper or unlawful activities), or enforcement purposes.
When you use this App, we may, at our option, automatically collect and store the following types of non-personally identifiable information received from you: (i) click-through statistics.(ii) behavioral usage of the App(iii) your country.(iv) the type of mobile operating system you are using.(v) the date and time you access this App and the duration of your visit.(vi) mobile page views.(vii) the type of handset device and mobile operating system you are using(e.g. Android, iPhone, etc…). The Company only uses this data in aggregate form, for statistical purposes, and not in a manner that would give the Company sufficient information to identify you personally. Automatically collected information of that kind typically provides us with a greater understanding regarding the use of this App, including which features are the most popular with our visitors, what types of content, games, offers and products our users are interested in, where they are generally located and what are their general mobile usage behavioral patterns. That information also allows us to determine if this App is working properly, make changes to the App that allows users to have better experiences on the App, and improve the App, our offers and promotional content so that they are more relevant to our users. We collect that information and track it for statistical purposes; we do not use it to identify or to market to a particular user. This information may be shared with advertisers, fulfillment partners and other third parties on an aggregated basis, but it does not include the Personal Information of individual users (defined below).
B) Personal Information.
The Company may also, at its option, collect personally identifiable information from you when you use some of the features on the App. The Company stores your Personal Information on its servers and/or may share and store such Personal Information with third party subcontractors, affiliates of the Company, retailers, fulfillment partners and marketing partners.
"Personal Information" may include, without limitation: your first and last name, gender, your email address, your cell phone number, date of birth and account name, geographic location, game feature uses and preferences, and other demographic information that could help identify you. We may obtain some Personal Information through your Facebook account if you register through your Facebook credentials. If you have set up an account that is password protected in order to use any feature on the App or for any other purpose for which a password is needed, that password is also part of your Personal Information. It may be possible to use portions of this App without providing any Personal Information, but it may be necessary to provide Personal Information to utilize all features of this App, including, without limitation, receiving payments if you win.
We do not sell, trade or rent user information to others. To do this, we may share general demographic information with our business partners, trusted affiliates and advertisers that are not related to any personally identifiable information about visitors and users. If you provide us your email address, we will not share your email address with any third parties with you.
The Personal Information you provide to the Company will only allow us to do the following: (i) alert you of new products or services, features, updates and enhancements.(ii) identify you by your information when we publish your wins on the in-App leader board.(iii) publish your location to other App users when you win.(iv) handle your customer service or technical support questions or issues.(v) personalize your experience while using our App.(vi) deliver the type of content and product offerings in which we think you will be most interested.(vi) notify you of upgrade opportunities, contests, promotions, gaming, drawings or special events and offers. We may enhance or merge the Personal Information collected on the App with data provided to us by others or aggregated from other Company properties.
We may share your Personal Information among our marketing partners. They may use your Personal Information to offer you products and services that we think may be of interest to you. We may also use your Personal Information for internal marketing, profiling or demographic purposes, so we can adapt our products and services, the better to suit your anticipated needs. Finally, will publish your name and winning details on our leaderboard.